Ask an Elder (2020)

This branding was created for a program at Myseum of Toronto. This online program would allow people from the GTA to have a one-on-one conversation with Elder Dr. Duke Redbird. This project including creating a sub-brand and create collateral like posters, Instagram posts/ stories, ad buys, and more. The red and black pattern is a zoomed-in excerpt from Dr. Duke Redbird’s painting. The close up of the pattern symbolizes digging in deeper. The brand heavily relies on circles as a symbol– in the Ojibwe culture circles are important in the physical word (sun, moon, berries, trees.. etc) and the spiritual world. It symbolizes unity, strength and balance. The circle symbolizes interconnection; being dependent on each other, which represents this program– Working with one another and being dependent on each other to teach and learn.


36 Question that Lead to Loving Toronto (2022)

36 Questions That Lead to Loving Toronto is an on-going exhibit at Myseum of Toronto. The exhibit is based on the academic paper “Personality and Social Psychology Bulletin” by Arthur Aron, Ph.D., and Elaine Aron, Ph.D. describing a series of experiments in which they asked pairs of strangers to take turns asking each other each of the 36 questions. The visual identity was created in collaboration with an exhibit designer from elsonstudio. The creatives were based on love letters to keep in theme of “Love”while keeping some elements, like colour and typefaces of Myseum’s branding. A wallpaper was created made out of patterns of stamps including some famous Toronto symbols; a TTC streetcar, a raccoon, Jamaican patties, and the City Hall. The chandelier was designed to hold postal codes of Toronto. This pattern was also wrapped around the mailbox where visitors can drop their written love letter to Toronto.


Martha Street Studio (2019)

mss jpeg mock up.jpg

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Martha Street Studio (MSS) brings a lot to the table. This non-government organization, has a shop, a gallery, a studio to work in with 6 iMacs, printers and scanners. It also has a space for learning which provide classes and events. Lastly, they provide the service for print production. These are a lot of services provided by one organization that is non-profit. This is a great strength to have, the bar for an art organization is set high, not only in Manitoba, but in Canada. The staff at MSS provide great and aesthetically pleasing post on Instagram and Facebook; a great way to connect. Another strength the organization provides is a sense of community- like the AGO in Toronto the membership option is popular since it creates an inclusive and educational aspect to the brand.

Since, there is so much to provide, the information gets lost in the website. The organization did not prioritize their information when creating the site. They prioritized news about artist. Since it is a non-profit organization, they should focus more on the main action of the site being donations, memberships or any transaction involving sales to provide funds.

As a design II final project in George Brown College, I focused on redesigning the website while still keeping the original three column and the bright red colour for pop. 

 
 
 
The original website design.

The original website design.

The three levels redesigned for this NGO. click to enlarge.